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CATEGORIES
AI-powered Creative Tools
AI-generated or AI-enhanced creative production.Adtech Stack
Connected ecosystem deliverables improving speed and efficiency.App Experience
Technology improving in-app experience and navigation.Attribution Models & Measurement
Robust measurement frameworks informing marketing effectiveness.Automation in Contact Centre
Automated workflows improving contact centre performance and customer response.Automotive
Digital campaigns that drove brand preference, innovation, or customer engagement in the automotive sector.B2B / Enterprise
Campaigns demonstrating value creation, lead generation, or stakeholder engagement for enterprise audiences.Banking
Digital initiatives that enhanced trust, convenience, or customer adoption in financial services.CRM
Effective customer relationship management to drive retention or engagement.Community-led Growth
Campaigns that activated and scaled communities to create measurable business impact.Consumer Electronics
High-impact digital storytelling or conversion campaigns for electronics brands.Conversational AI for Customer Support
AI chat or voice solutions resolving queries effectively.Conversion Rate Optimisation
Campaigns that created business impact, or reduced marketing spends.Customer Acquisition Tools
Acquisition-led platforms or strategies driving high-quality growth.Customer Data Platform (CDP)
Unified customer data activation across channels.Data for Customer Insight
Turning data into actionable insights that drive meaningful outcomes.Deep Linking (mobile)
Seamless app routing improving engagement or conversions.Digital Self-Service Experience (CX Automation)
Tech-led self-service that improved customer autonomy and speed.E-commerce
Campaigns that accelerated online sales, engagement, or omnichannel conversions.Education
Digital campaigns driving enrolment, awareness, or learner engagement.Email Marketing
Automated email journeys or campaigns with measurable uplift.Enterprise Martech
Large-scale martech integration and operational transformation.FMCG
Creative, scaled digital activations delivering brand love or measurable uplift.Fintech
Technology-led digital marketing that improved adoption, trust, or product usage.First-party Data
Ethical, privacy-compliant data utilisation for marketing impact.Government / Public Sector
Digital programmes improving citizen engagement or public service adoption.Healthcare
Campaigns improving patient engagement, awareness, or digital service uptake.Hospitality & Travel
Digital experiences driving bookings, loyalty, or destination/brand engagement.Journey Orchestration for CX
End-to-end customer pathways designed and optimised using orchestration tools.Loyalty Technology / Programs
Tech-enabled loyalty innovation and customer value creation.Marketing Analytics / Data Science
Insight generation that informed decisions or optimised performance.Marketing Automation
Automated workflows that improved efficiency or lifecycle performance.Media & Entertainment
Digital initiatives boosting content discovery, fandom, or subscriber growth.Mobile App Marketing
App engagement, retention, or growth initiatives.Music & Streaming Platforms
High-engagement campaigns driving streams, listeners, or platform usage.Omnichannel
Seamless coordination of channels and platforms.Performance Marketing
Paid media optimisation across search and social for measurable growth.Personalisation
Tailored experiences powered by data or personalisation engines.Predictive Marketing / ML Models
Machine learning–driven predictions that enhanced targeting or outcomes.Programmatic Advertising
Automated media buying delivering efficient reach and results.Push Notifications (mobile / web)
Effective notification strategies driving action and engagement.Real Estate
Digital campaigns enhancing lead generation, virtual experiences, or community engagement.Real-time Marketing / Triggered Execution
Adaptive and immediate execution based on signals or behaviour.Recommendation Engines
Personalised product or content recommendations improving outcomes.Retail
Campaigns connecting digital audiences to commerce, loyalty, or in-store outcomes.Retention / Lifecycle Automation
Automated journeys enhancing customer lifetime value.Search Optimisation (SEO / ASO)
Organic visibility enhancements for web or app ecosystems.Telecom
Digital initiatives enhancing customer engagement, product uptake, or brand differentiation.UX Optimisation
User experience enhancements improving conversion and satisfaction.Voice of Customer (VoC) Technology
Systems capturing and activating customer feedback at scale.
Vibha Thusu
Global Marketing & Communications Program Leader
Schneider Electric
Vibha Thusu is a seasoned marketing and communications leader with over 21 years of experience at the intersection of technology, brand strategy, and business growth. She has worked across diverse industries including IT & Services, FMCG, Energy Management, Electrical, & Industrial Automation. She currently serves as the Global Marketing & Communications Program Leader (Industrial Automation E-commerce) at Schneider Electric, where she drives strategic communications, demand generation, and cohesive internal engagement across IA Distribution & eCommerce Lines of Business. A Schneider Electric veteran of 16 years, she previously led global marketing, communications, and e-commerce for an independent brand under the SE umbrella, accelerating market expansion and brand equity across more than 65 countries.
Suad Merchant
Global Chief Marketing Officer
GEMS Education, FormerGlobal Head of Brand, Corporate Communication, Partnerships & Social Strategy at Mashreq Bank
Suad Merchant is the Global Chief Marketing Officer (CMO) at GEMS Education, where she leads global marketing, brand strategy, and communications. In this role, she reinforces GEMS Education’s reputation as a trusted, family-run institution delivering world-class education with heart and vision. Her mandate goes beyond communications, she is a key driver of business growth and impact, ensuring GEMS continues to lead in a sector critical to regional and global development.
Previously, Suad was the Global Head of Brand & Growth Marketing, Partnerships, and Corporate Communications at Mashreq, the UAE’s oldest bank with a presence in 15 countries. She defined and executed the bank’s global brand and marketing strategy, corporate communications, strategic partnerships, and ESG marketing. Suad also played a pivotal role in shaping Mashreq’s strategic vision, acting as brand custodian, and steering its customer-centric digital transformation. Under her leadership, Mashreq was recognized as the fastest-growing brand in the Middle East by Brand Finance in 2024.
Ravi Raman
Publisher
Fast Company Middle East
Ravi Raman, a TEDx speaker and no stranger to a stage, is a media professional with more than two decades of content strategy, brand marketing and team leadership experience.
He launched the regional editions of world-renowned brands such as Wired and Bloomberg Businessweek, and his reach has extended to other leading publications from the New York Times to India Today.
Hazem El Zayat
Chief Experience Officer MENA
Memac Ogilvy
Hazem graduated with a Bachelor of Science in Computer Science from The American University in Cairo in 2002. Since then, he has developed a passion for and built a career in connecting the business world with technology.
He has led projects across all areas of the digital mix including web platforms, mobile solutions, social media, content, performance marketing, search engine optimization and marketing, paid digital advertising and programmatic, data and analytics, CRM, and ecommerce… making him not only an advocate but also a hands-on practitioner of omni channel marketing. He has been a consultant to many brands, defining and implementing their digital transformation strategies, and implementing complex MarTech solutions to influence data-driven customer engagement comms throughout their lifecycle.
Harsha Thawani
Associate Marketing Director – Digital Marketing Lead
KPMG (Lower Gulf)
Harsha is a seasoned marketing professional with over 18 years of experience in global digital and traditional media marketing.
She has left a lasting impact on consulting, professional services, travel, and consumer products sectors. Notably, she established PwC’s digital marketing practice in the Middle East and led digital marketing for UAE’s cybersecurity firm DarkMatter (now Digital14).
Currently, at KPMG Lower Gulf, Harsha is driving the transformation of the firm’s digital marketing and enhancing customer experiences, showcasing her enduring commitment to innovation and excellence in the field.i and is the founder of WOA (Work Of Arts), a boutique consultancy and concept studio. He also supports early-stage ventures and owns hospitality businesses in Asia.
Aamir Allibhoy
General Manager
SRMG Labs
Former Chief Marketing Officer at Tim Hortons ME
Aamir Allibhoy is the General Manager at SRMG | Labs, leading innovation and strategic growth initiatives within one of the region’s most influential media groups.
Aamir’s career spans more than two decades across marketing, creativity, and brand transformation. Prior to joining SRMG, he spent 21 years with Impact BBDO, where he served as General Manager for Saudi Arabia and worked with leading global brands including PepsiCo, Emirates, P&G, YUM, and others. He also played a key role in establishing the award-winning BBDO Pakistan office.
Gregoire Charpe Civatte
Marketing & CX Expert, Former Group Vice President of CX
Majid Al Futtaim
Gregoire is a senior innovation and customer experience leader with more than 20 years of experience transforming major organisations across Retail, Luxury, Government, Real Estate, Hospitality, and Mobility. Most recently, Group VP of Customer Experience & Innovation at Majid Al Futtaim, his career also includes senior roles at Chalhoub Group, Emaar, Air Liquide, Rexel, and Orange.
An entrepreneur and investor, he co-founded the European mobility startup Otoqi and is the founder of WOA (Work Of Arts), a boutique consultancy and concept studio. He also supports early-stage ventures and owns hospitality businesses in Asia.